Home and Away

Home and Away’s billion-dollar impact revealed in surprising new research

The surprisingly-huge extent of Home and Away‘s impact on Australia has been revealed in a new report.

The soap has been a mainstay of screens for 34 years, and is beloved internationally – though it seems the show has also had a massive benefit in its homeland.

According to the research commissioned by the Seven Network, Home and Away brought in $7.5 billion to the Australian economy between 1988 and 2021, which is the equivalent of $221 million a year.

On top of that, it has created between 1,500 and 2,000 jobs each year, bringing in a total of 12,890 employee years of full-time equivalent direct and indirect jobs since its debut.

The show has also aired in 145 countries, and the tourism sector has also benefitted, with the report finding an average 33% increase in desirability to visit Down Under thanks to Home and Away, with particular love in the UK, Ireland and New Zealand.

Ireland was the most popular, with 38% saying their desire to visit was increased, followed by the UK at 36% and 19% in New Zealand.

“Home & Away is one big ad for Australia. And a good plug for television as an effective marketing platform,” said Seven West Media CEO James Warburton (via TVTonight).

“We don’t simply make Home & Away because we have to as part of our local content obligations. Good Australian content has far-reaching impact beyond the number of people who watch it each day.

“It enriches the social fabric of Australia. It informs voters. It holds the powerful to account. It tells stories. It provides employment. It promotes Australian tourism.”

Home and Away airs weekdays at 1.15pm on Channel 5 and 6pm on 5STAR. First-look screenings air at 6.30pm on 5STAR and the show also streams on My5.

In Australia, the show airs Mondays to Thursdays at 7pm on Channel 7 and streams on 7plus.